The process involved in creating a unique name and image for a product in the consumers' mind, mainly through marketing materials with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Your brand positioning, messaging and identity must work in unison, ensuring that all marketing communications have the consistency needed to create a strong, positive, and cohesive view of your company for your customers and potential customers. Understanding your consumer is essential in the success of your brand, primarily the Latin American consumer. Particularly because hispanics are extremely loyal to brands that they like. Hispanics form 16 percent of the population but nearly 52 percent of consumer spending growth in 2014. Which equates to approximately 3.1 Trillion dollars!